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Century law firm.
Introduction
Century Law Firm, a Delhi-based law firm, was struggling to generate organic leads despite having a website and a Google Business Profile.
Industry
Law firm
Location
Delhi
Scope of work
SEO / GMB
Business goal
Generate Calls, Leads and Organic Traffic
Client status
Active
Challenges
The website was not ranking for service-based keywords due to thin content, and the Google Business Profile was poorly optimized, resulting in low visibility in local search results.
Century Law Firm, a Delhi-based law firm, was struggling to generate organic leads.
Ranking problem Traffic
Traffic / lead problem
Competition issue
Strategy
We implemented data driven and local SEO-focused strategy that included:
Complete website audit and technical fixes
Intent-based keyword research
Keyword-focused on-page optimization
Local SEO optimization for service-area keywords
Service page content optimization
FAQ schema implementation
Google Business Profile post and image optimization
High-quality content creation targeting local intent
Authority backlink building
Process
The service pages were rewritten to align with Google’s latest algorithm updates. We added location-focused content, strengthened internal linking, and optimized Google Business Profile posts and images using up-to-date, guideline-compliant techniques to improve local visibility and consistency.
Results
Within 45 days: Local keyword rankings improved Website traffic increased significantly Google Business Profile started generating consistent call
Calls increased
Calls incresed
Calls incresed
Calls increased
Final thoughts
This project highlights how a structured local SEO and GMB optimization approach can drive long-term organic growth for service-based businesses.
We are currently continuing SEO efforts for this client, focusing on scaling keyword rankings, improving conversion rates, and strengthening long-term local authority.